Background
Milk & Honey is a family-owned hair salon nestled in Wellsville, Pennsylvania, offering hair cuts, color services, nail services, and waxing. Built on personal relationships and exceptional customer care, the business thrived on word-of-mouth referrals from their loyal clientele.
However, as demand grew, so did the challenges of running a salon without a professional online presence. The owners relied entirely on Square's basic appointment system, manually coordinating bookings through text messages and phone calls. Without a website to share, potential clients had no way to discover their services online or book appointments themselves.
In an increasingly digital world, this small family business needed a way to maintain their personal touch while embracing the convenience and professionalism that modern customers expect.