How Catskill Mountain Labradors Achieved a 4,000% Increase in Qualified Leads with Noble Digital

A trust-focused website redesign that transformed a family-owned English Labrador breeding operation into a thriving business with an 18-month waiting list.

Catskill Mountain Labradors website design
Ross and Athena with Sunny English Labrador puppy at Catskill Mountain Labradors

Background

Catskill Mountain Labradors specializes in breeding premium AKC-registered English Labrador Retrievers in Delhi, New York, nestled in the scenic Catskill Mountains. As a family-owned operation, they focus on producing healthy, well-tempered English Lab puppies with champion bloodlines—raised as true family members in their home, not in a kennel.

Raising only one litter at a time with meticulous attention to health testing and socialization, each potential buyer inquiry is critical to the business's sustainability. Every puppy comes from a lineage featuring 30 Champions and Grand Champions, is health-tested, socialized with various sights and sounds, and placed with families who understand the commitment required for an English Labrador.

However, despite their sterling reputation among past buyers, Catskill Mountain Labradors struggled to reach new prospective families—a challenge that threatened the long-term viability of their breeding program.

The Challenge

Catskill Mountain Labradors faced a critical visibility problem. Their DIY website, built in 2015, was generating only 1-2 inquiries every few months—far below what was needed to maintain their breeding operation.

$800

Burned on Facebook ads with zero qualified leads

0%

SEO plugins produced no measurable improvement

1

Litter at a time meant every lost inquiry was critical revenue

The website failed to communicate their expertise, professionalism, and the quality of their breeding program. Prospective buyers couldn't find them online, and those who did arrive found a dated website that didn't inspire confidence for a $2,000+ purchase decision.

The Solution

Noble Digital implemented a comprehensive digital strategy focused on trust-building, visibility, and conversion optimization—specifically tailored for high-value, low-volume businesses.

Modern website design for Catskill Mountain Labradors

Trust-Focused Website Redesign

We rebuilt the website from the ground up with a clean, professional design that showcased their expertise and breeding standards. Educational content about English Labrador health, training, and care demonstrated their knowledge and built trust with prospective buyers.

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    Professional photography highlighting health-tested breeding stock

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    Educational resources on puppy selection and care

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    Clear communication of breeding standards and practices

Conversion Optimization

We simplified the inquiry process from 6 fields to just 3, reducing friction while adding qualifier questions to ensure leads were genuinely interested. This balance increased form submissions while improving lead quality.

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    Streamlined 3-field inquiry form

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    Pre-qualification questions to identify serious buyers

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    Mobile-optimized contact experience

Catskill Mountain Labradors breeding dog
Ross with English Labrador puppy

Local SEO Strategy

We optimized for location-specific searches that potential buyers actually use: "English Labrador breeder Catskills," "AKC English Labrador puppies New York," and related terms. Strategic content targeting these keywords helped Catskill Mountain Labradors dominate local search results.

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    Location-specific keyword optimization

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    Regional content targeting NY and surrounding states

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    Technical SEO optimization for search visibility

The Results

Within 90 days of launching the new website, Catskill Mountain Labradors experienced transformative growth that fundamentally changed their business operations.

27

Monthly Inquiries

Up from 1-2 every few months

4,000%

Lead Increase

Qualified buyer inquiries

60%

Conversion Rate

Inquiry to application

#1

Google Rankings

For target keywords

18

Month Waiting List

Completely filled

$800

Ad Spend Eliminated

Per month savings

What Our Client Says

Ross Gill
★ ★ ★ ★ ★

"I was very impressed with Benjamin and all that he did in designing my website. The layout and color scheme really captures our identity. Benjamin's work was both creative and original."

Ross Gill

Owner, Catskill Mountain Labradors

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